The process this week – for me – is focused on forming questions for Matt. They are drafted below:
How can I play catch up? Considering this idea isn’t exactly what I focused on in the summer is there something specific I should be focused on to prepare myself for the end of the semester?
What kind of suggestions do you have for finding passion to develop this project. Feeling as though my original intention is a little lost.
I know that it’s ideal to make something that prioritizes quality over innovation, but I’m having trouble making that switch. I want this to be something new and exciting, conceptually.
In addition to my meeting with Matt I created a first draft of my user experience map and touchpoint matrix, pictured below. The next steps for me are translating this to a digital format and refining my intention with each touchpoint.
I also started drafting some identity sketches. I mainly focused on the wordmark as I really want to blow out the brand’s mission statement and voice prior to further realizing the identity. That is the next step for me!