What did I do?
This week was in-class round robins. A lot of my early effort this week has been focused on preparing for the critic. I took the illustrative system and color palette I developed the week before and applied it to a welcome booklet– a medium that I felt would be the best way to see the brand visualized as a whole. This was a satisfying way to start exploring type, color, and form and how all these elements come together to form a cohesive and recognizable system
I also took some time refining my assets– revisiting my font choice and tints / shades of my palette– as well as refining the curves and shapes of my illustrative figures.
What did I learn by doing this?
In creating the first draft of this booklet I was able to really hash out my brand as a whole. What does it look like? What is the visual language? I simultaneously have been developing the wordmark and tagline, which is inevitably being informed by the book development. I got a lot of really relevant and helpful feedback in the round robin critic as well, the highlights which are outlined below.
add a landing page for the website
make sure you design a calander
there should be more structured oppertunity for gal pal love. how can you further enable connection?
maybe a contact page at the end for new friends numbers or name tags!
and uber code on coasters at rhos would be cool
watch your body type– lacking body diversity
be careful using the dark blue as a skin color- could be offensive??
create a profile with links to everyone’s social media– so you don’t have to develope ANOTHER full profile
empowerment in action is a better tagline than "social justice designed for women”
consider a monthly newsletter
combine the two books! two feels excessive
you’re type needs work, make sure you are typesetting and real watch outlining type (on a curve)
is the period a perfect circle? should it be?
love the period on well
the font has some crisp lines that are missing in your rounded figures
explore other, rounder serifs that could play well with your illustrations
how can you diversify the way you use your illustrations? monotone, abstract, scale, patternmaking?
make sure you develope the “invite a friend page” and a “sign up for an event” page on the website
hammer home that brand strategy! include some in the presentaiton of your project! it’s important and a ton of work. justify everything
(sad comments)– this feels fake, looks like a fashion app or thinx ad
don’t use the arched logo option
what is your brand story, tell us!
“volunteering is beautiful and so are you”
ADD IN YOUR RESEARCH AND STATISTICS
you need photography– focus on organizations in action if you don’t want photos of the women
What am I doing next?
Taking this feedback and applying it! My to-do list going into my week six meeting with Matt is below.
streamline, organiza and rename capstone files
finalize branding page– logo, color, type
finish out first draft of book (just one now, with two parts). print and staple to scale to get real look and feel.
refine illustrations, explore how I can play with them even more (scale, abstraction, pattern, ect)
add statistics in everything
replace “social justice designed for women” with “empowerment in action”
Next steps after Monday–
web presence! think through basic wire framing and develop one or two key pages
packets! decide what goes in them! matrix it out– have a how and why for each piece
Some print outs post critic –