a sustainable wellness brand with a zero-waste packaging policy

 
 
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question– how can I promote consistent exercise among frequent travelers without creating unnecessary waste 

 
 
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concept– move yoga, a wellness brand dedicated to conscious consumerism that designs zero waste yoga mats intended for more mindful travel 

 
 
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SPECIFICATIONS– a 2mm thick mat made of biodegradable rubber that not only rolls but folds in half, the packaging itself is an elastic, nylon-poly blend bag that can be used as anything from a laundry bag to towel turban

 
 
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process– mood and tone boards for three different visual strategies, each rooted in research and targeted toward transitioning college graduates

 
 
 
 

trend reports and benchmarking– a deep look at zero waste products already in the wellness space and how they will direct my design decisions 

 
 
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hand drawn concept ideation– physical packaging, tag and  word-mark exploration