a sustainable wellness brand with a zero-waste packaging policy

maxresdefault copy.jpg

question– how can I promote consistent exercise among frequent travelers without creating unnecessary waste 

Screen Shot 2018-06-12 at 12.02.55 PM.png
Screen Shot 2018-06-12 at 11.48.38 AM.png
Screen Shot 2018-06-12 at 12.43.24 PM.png

concept– move yoga, a wellness brand dedicated to conscious consumerism that designs zero waste yoga mats intended for more mindful travel 


SPECIFICATIONS– a 2mm thick mat made of biodegradable rubber that not only rolls but folds in half, the packaging itself is an elastic, nylon-poly blend bag that can be used as anything from a laundry bag to towel turban


process– mood and tone boards for three different visual strategies, each rooted in research and targeted toward transitioning college graduates


trend reports and benchmarking– a deep look at zero waste products already in the wellness space and how they will direct my design decisions 

Screen Shot 2018-06-10 at 11.28.55 PM.png

hand drawn concept ideation– physical packaging, tag and  word-mark exploration