Rogue is a feminist-minded fashion magazine that draws inspiration from powerful women. The content ranges from art to politics and always celebrates acceptance. The wordmark, layout design, and digital application were all developed in this mindset.
For the print portion of my magazine development I focused on highlighting content that is relative to my perceived user and consistent with the magazine's brand. I created clear, concise design elements that support powerful photography rather than overwhelm it. Avenir and Didot function as my primary typefaces.
Rogue Magazine seamlessly transfers to the digital realm in the form of an app. Displayed here on an iPad, the Rogue app is free with subscription to the magazine. It includes overlapping feature articles from the printed monthly issue but focuses primarily on fresh, potentially interactive content to be consumed on the go.
THE PROCESS | IDENTITY AND WORDMARK
As always, my process for this project started with research. To start I focused on a single, timeless publication, Vogue, to help guide my early direction. I delved into the brand, content and design decisions, extracting and examining both Vogue's successes and their areas for improvement.
Through this research I developed Rogue: a magazine with the glamour and sex appeal of Vogue, mixed with the reality of everyday life, the importance of global awareness and the intrinsic relationship between art and politics. Essentially, everything you used love about Seventeen without the guilt of mindless tabloid binging.
THE PROCESS | PRINT AND DIGITAL DEVELOPMENT
As my word mark, color palette and identity solidified, I found inspiration for my print layouts and digital design. Through sketching and trend board development, I created a design standard that supports engaging yet serious content.