Women for women international
Driven by personal interest and investment in women's rights around the globe, I created a promotional motion piece for Women for Women International. An incredibly powerful human rights organization, WFWI provides education, support, and hope for struggling women in war torn countries. Please see www.womenforwomen.org for more information or to sponsor a woman today.
THE DESIGN DIRECTION
The pupils of Women for Women International were the inspiration for my design. The organization truly transforms the women it touches and that metamorphic element was the motivation for this piece. It was also important for me to communicate the educational process in an unintimidating way. It is easy to be overwhelmed by the horror of this world: I want my viewers to be uplifted.
Aesthetically, I was inspired by other educational organizations, non-profits and playful examples of figure-ground fluctuation. The bright gold in an otherwise sterile color palette emits hope despite the video's serious content, while my new take on the organization's mission statement casts their spirit in an optimistic light. Below: Giant Ant's Educate the heart- another huge visual influence for this piece.